Portions reprinted from Bob Baker’s Indie Music Promotion Blog
Yep, I like this post from Bob Baker. One of the best in quite awhile!
Bob claims, “To be effective in today’s noisy world, you can’t be lazy when it comes to marketing your music. You have to stretch your thinking and your methods. You must break old paradigms and shatter trusted formulas. You must become a marketing ninja!”
He goes on to point out 3 ways to do this are to:
- Reconsider all of your marketing tactics.
- Think in terms of opposites.
- Redefine your small-scale, independent status.
Tips adapted from Bob’s book, Guerrilla Music Marketing, Encore Edition.
For an in depth explanation, read the entire article at http://music-promotion-blog.blogspot.com/2010/09/3-ways-to-become-music-marketing-ninja.html
Bob Baker is the author of “Guerrilla Music Marketing Handbook,” “Unleash the Artist Within” and “Branding Yourself Online.” He also publishes TheBuzzFactor.com, a web site, blog and e-zine that deliver
free music marketing tips and self-promotion ideas to musicians of all kinds. Visit
TheBuzzFactor.com for more details.
Back in November 2009 I published Music As A Marketing Tool, regarding Earache Records teaming with Rapidshare to release the Gama Bomb album, Tales From The Grave In Space, as a free download. I followed up in January 2010 with Tales From The Grave In Space, which covered the release of the physical product. This third installment touches on the success of the campaign. Here’s an excerpt from the Gama Bomb Blog:
By the way, when my band released their third album for free last year, we managed to sell an equal number of physical CDs as we did the prior album when it finally hit shelves. Not a spectacular result, but an interesting one.
More importantly, we’ve seen a groundswell in our fanbase and now get paid more for playing gigs and sell more merchandise than before. On the balance I think we won out, because we gave people what they wanted; a quality album and a bit of credit.
This is actually part of an open letter directed toward U2 manager, Paul McGuinness. Please read the entire letter at http://gamabomb.blogspot.com/2010/08/open-letter-to-and-about-paul.html
Unsigned Acts and Drawing Fans
A Commentary, by Professor Pooch
(C) 2008-2010 David J. Spangenberg
Part 3
Now, “Promotion” is the most obvious step that comes next in most people’s minds. Artists promoting themselves, telling their fans and potential fans that they’re playing at this venue or that venue.
But my question to you is, “What is it you’re actually promoting?” That is, when you’re promoting yourself, what will be your potential fans perception of what you’re promoting? Will you just be one more “amateur artist” playing somewhere?
Continue reading »
David Rose has posted a very interesting and informative article over at KnowTheMusicBiz.com called,
“Indie Record Label Economics.” He uses the following summary of the actual expenses an indie record label incurred for a new release:
- Recording advance: $15,000
- Tour support: $2,100
- Mastering costs: $934.96
- Marketing: $13,433.23
- Advertising: $2,067.50
- Publicity: $5,153.34
- Manufacturing: $16,581.04
- Artwork / photos: $200
- Misc: $587.71
Read an overview of each line item in a little more detail at Indie Record Label Economics!
There’s a pretty cool article over at Music Dish called, “The New Artist Development Model: Growing your Brand from the Ground Up.“ Written by BJ Jansen, co-founder of Pitch Artist Services, it outlines a 5 step road map to successfully growing your brand.
- Cultivate Initial Direct-To-Fan Relationships And Social Media Attention
- Successfully Crowdfund a Project
- Regularly Draw 200+ At Live Performances Inside And Outside Of Your Home Market
- Co-Brand with Mid-Level Corporate Tour Sponsorship
- Major Co-Branding and Venture Capital Investment and Collective Brand Marketing
Read the complete article at http://www.musicdish.com/mag/?id=12710 for a more in depth look at each of the steps!
It’s been a long time comin’, but I’ve finally launched the official Wicked-D.com!
I figured it was about time to set up a true base of operations for Wicked D’s Network. The truth of the matter is I’ve been scattered all over the web for the last several years. It’s now time to pull it all together.
Click the disturbingly, sexy image below to enter The Official WICKED D dot com!
Masaki Murashita of Hemoptysis has posted some more cool advice on his HookInMouth.net ‘HemoptyBlog’. This time around – What To Expect When Auditioning For A Band, touching on:
- Not Wasting Time / Being Honest
- Being Prepared
- Knowing When & When Not To Speak
Read in more detail by clicking the kick ass banner below!
Setting a specific goal assures a greater chance of accomplishment than just setting a general goal. Something along the lines of, “I want to tour Europe” or “I’m going to try and land a recording contract” is pretty vague. No plan, no reasoning, no purpose, no discipline, just point A to point B. Let’s try to make it a bit more specific by answering the following:
- Who?
- What?
- Where?
- When?
- Which?
- Why?
Continue reading »
Music marketer and Gen-Y Rock Stars founder, Greg Rollett has posted a cool article on MicControl.com suggesting a 6 figure indie musician salary is not that far from reality. He calculates the following:
- 10,000 CD’s at $10 a piece = $100,000
- 5,000 T-shirt and CD combos at $20 = $100,000
- 2,000 high end packages at $50 = $100,000
- 833 members in a $10/mo fan club = $100,000
- 200 shows that gross you $500 = $100,000
Follow the link below for more details.
Shared via How To Make 6 Figures In The Next Year Selling Music School | MicControl.com | MicControl (Beta).
